When recruiting for your MLM, it's important to have a marketing plan in place. This will help you reach more people, connect with potential recruits, and convert leads into sales.

There are key components of a successful MLM marketing plan. In this lesson we will look at formulating a strategy, doing research, developing a message, and choosing platforms. 

Developing a Strong Marketing Strategy

As any seasoned MLM distributor knows, a well-developed marketing strategy is essential for recruiting, sales, and achieving long-term growth. Without a clear strategy, it's difficult to set goals or objectives, and your branding and positioning may suffer. Copywriting and advertising campaigns may also fall flat if they are not aligned with your overall strategy.

However, developing a marketing strategy does not need to be a daunting task. By taking the time to do some research and planning, you can develop a strategy that will help you achieve your goals. Start by thinking about your target market and what you want to achieve. Then, create a brand that resonates with your audience and aligns with your goals. Once you have done this, you can start developing marketing messages and campaigns that will reach your target market.

Branding Strategy

Marketing yourself involves developing a strong branding strategy. This will help you create a unified look and feel for all your marketing materials.

Include in Your branding:

  • Your logo, picture, and/or signature
  • Your slogan
  • Your color scheme
  • Your fonts
  • Your tone of voice

Whether it's blog posts, social media posts, or even website articles, quality content is essential for engaging your audience and driving results.

In addition, don't forget about advertising. While social media and organic search are important, paid ads are a great way to reach your target market.

This means getting your name and message out there to as many people as possible.

There are a variety of ways to do this, including:

  • Using social media
  • Creating content such as blog posts, articles, or videos
  • Taking part in online discussions or forums
  • Attending home meetings or events
  • Connecting with potential recruits in person
  • Creating a personal website or blog
  • Running online or offline ads
  • Developing partnerships with other businesses

By taking the time to develop a sound marketing strategy, you'll be in a much better position to succeed in MLM.

Marketing Research

To develop a strategy, you must research several marketing topics. The most important thing to remember when conducting marketing research is that the information you collect should be accurate, up-to-date, and relevant to your business.

Here are a few things to keep in mind when doing marketing research:

First, you need to know what keywords your target audience is using. What do they search for in Google to find information and help? By knowing these phrases, you will want to write content using these keywords so that Google might list your content in their search results.

Second, you need to know what platforms your audience is using. This will help you determine where you should focus your marketing efforts.

Third, you need to understand the needs and wants of the people you would like to join your team. One way to do this is by sending Facebook friend requests to those that fit your targeted profile. Observe what they talk about. This will help you create relevant and valuable content for them.

Fourth, you need to know what motivates your targeted audience. Think about their deepest desires. This will help you create content that encourages them to take the action you want them to take.

Fifth, it is essential to understand your competitors. What are they doing well? What could they improve on? Who else is recruiting in your target market? What are they doing that is working (or not working)? This information will help you create a unique recruiting strategy that sets you apart from the competition.

Finally, don't forget to track your results. Keep an eye on your Facebook likes, YouTube subscribers, website traffic, and conversions. Adjust your strategy accordingly.

By doing your research, you'll be able to develop marketing messages that are more likely to resonate with your target market and achieve your business goals.

In marketing, you need to think about how you're going to reach your target market. This means building a brand around yourself that is useful to your prospects.

You can do this by:

  • Developing a strong branding strategy
  • Creating interesting marketing messages
  • Engaging with your target market online and offline
  • Establishing yourself as an expert in your field
  • Building relationships with potential recruits

Target Market

The first step in any marketing plan is to identify your target market. This is the group of people you want to reach with your marketing messages. To pinpoint your target market, answer the following questions:

  • Who are they?
  • What are their demographics?
  • What are their interests?
  • What do they need or want?

Once you have answered these questions, you'll be able to develop a profile of your target market. This will help you create marketing messages that resonate with them.

Marketing Message

The next step is to develop your marketing message (copywriting). This is the key message you want to communicate to your target market.

Your marketing message is the foundation of your branding and advertising efforts. It is the heart of communicating what you do and why potential team members should care.

A strong marketing message is simple, concise, and focused on the benefits you provide. It should be driven by your expertise and authority in your industry, which should instill trust in potential customers.

Your branding makes you unique and sets you apart from your competitors. It's how you connect with your customers on a deeper level.

You can align your branding and advertising efforts with your business goals by developing a solid marketing message. Ultimately, this will help you attract more recruits and customers and grow your business.

Your powerful marketing messages should explain what makes you unique and why they should follow you. These messages should eventually outline the benefits of your MLM business and how it can help people achieve their goals.

The next lesson will give you more insight about copywriting.

Marketing Platforms

The next step is to select the marketing platforms you will use. This includes the channels to reach your target markets, such as online ads, social media, email marketing, and print ads.

There are a lot of marketing platforms out there. So how do you choose the right one? For example, suppose you're looking to build brand awareness or generate leads. In that case, you'll want to choose a platform that will help you reach your target audience most effectively.

First, think about your audience. Who are you trying to reach? Where do they spend most of their time online? What kind of message do you want to send to them? Once you understand your targeted audience, you can narrow down your options and choose platforms that are most likely to reach them.

Second, consider your budget. Marketing can be costly, so it's essential to set a budget and stick to it. Evaluate each platform and determine how much it will cost to reach your target audience.

Third, estimate the size of your target market and the type of product or service you offer. For example, suppose you're selling a niche product. In that case, it may be more effective to focus your marketing efforts on a platform like Instagram, which has a highly engaged community of users. On the other hand, if you target a larger audience, platforms like Facebook and Twitter may be more effective.

Finally, consider your goals. What do you want to achieve with your marketing campaigns?

The key is to experiment with different platforms and see what works best for your business. There's no reason not to find the perfect fit for your brand with so many options available.

You can do this by considering a variety of marketing channels, such as:

  • Local networking events
  • Articles, videos, and webinars on your website and blog
  • Lead magnets and autoresponders on your website
  • Videos on YouTube, TikTok, and Facebook
  • Ads on Google and Facebook
  • Social media, such as Facebook and Twitter
  • Podcasts on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or TuneIn
  • Meetings or Home Parties
  • Ads online and in your newspaper or USA Today

When marketing yourself, it's essential to create a professional online presence. This will help you stand out from the competition and connect with more potential recruits.

A great way to do this is to create a personal website and blog. This will give you a place to share your story, showcase your skills and experience, and provide valuable information to your target market.

When selecting the marketing platforms you will use, it's essential to consider your budget and how much time you must invest in marketing. You don't need to use all of these platforms. Just select the ones that will work best for you and your business.

Action Steps

  1. Write a list of phrases that pertain to your opportunity and products. 
  2. Describe in detail the person you want to recruit. What are their physical traits? Where do they live? Where do they spend their time? Where do they go online? What are their needs and desires.
  3. Consider which marketing channel you want to focus on.
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